The Marketing Arm

The Marketing Arm provides exceptional insight and analytic services which offer a road map for successful sponsorship and experiential marketing programs.  Often one of the most overlooked and hardest to define elements, I&A is the foundation for strategic planning, execution, and measurement of performance against brand objectives.

At The Marketing Arm, we believe that I&A is a process and fully integrated function of sponsorship strategy -- not just a measure of success at a particular point in time.

The Marketing Arm's I&A services include...

• In-depth analysis of key client information
• Access to credible research resources such as MRI, Scarborough and iThink
  
• Key strategic alliances to deliver primary online and on-site research
• A turnkey approach to return on investment (ROI) modeling

While delivering...

• Programs with clear client expectations
• A strong foundation for sound strategic development
• Metrics which optimize sports and entertainment marketing expenditures
• Discipline, which plays an integral role in the client's overall marketing mix

To learn more about The Marketing Arm's I&A capabilities and our approach to insights and analytics, contact Bill Glenn at (214) 259-3200.