Leadership
Jeff Chown President, TalentDavie Brown Entertainment
Jeff Chown is president of Davie Brown Talent, the nation’s leading celebrity endorsement and Intellectual Property consulting agency. He founded The Marketing Arm’s talent division in 1997 before merging with Davie Brown Entertainment, which became part of The Marketing Arm in 2001.
As head of Davie Brown Talent, Chown strategically identifies IP and celebrities who genuinely engage consumers and integrates those assets across key partners to minimize inefficiencies and ensure maximization of contractual asset. The result is an emotional bond between a brand, its consumer, and relevant IP and/or celebrities.
Chown has played an integral role in establishing Davie Brown Talent as the dominant IP consulting resource for major brands. Known for his knowledge of the industry, negotiation experience, and relationships, Chown has worked with a number of blue-chip clients, including AT&T, State Farm, Gillette, Nokia, FedEx, Visa, Frito Lay, Office Depot, Pizza Hut, Campbell's, Bank of America, Bayer, XM Satellite Radio, and Motorola.
During his nearly 15 years at The Marketing Arm/Davie Brown, Chown has matched brands with dozens of the world’s most popular celebrities for on-camera, VO, print, appearances, PR, concerts, special performances – from Hollywood stars such as Julia Roberts and Jay Leno, to musicians like Eric Clapton and Jessica Simpson, to superstar athletes such as Muhammad Ali, Yao Ming, and David Beckham, to business moguls such as Donald Trump.
In addition to client consulting, Chown is a co-creator of the Davie Brown Index (DBI), an independent celebrity index for brand marketers and agencies that determines a celebrity’s ability to influence brand affinity and consumer purchase intent. The DBI, which consists of a 4.5 million-member research panel, provides brands, agencies and media properties with a systematic approach for quantifying and qualifying the use of celebrities in their communications platforms. This analytic tool is the foundation of Davie Brown Talent’s analytic advantage and is a key element strategic identification of ideal IP assets on-behalf of DBT clients.
A graduate of the University of Texas at Austin, Chown has been quoted as a subject matter expert in a number of industry trade publications, business magazines, and major newspapers, including The Wall Street Journal, The New York Times, BusinessWeek, and Brandweek.