Awards
2008 HALO Award: Lay's "Destination Joy"
Executed by: The Marketing Arm, Millsport
The Marketing Arm/Millsport earned a 2008 HALO Award for its work on the Lay's "Destination Joy" campaign with Make-A-Wish. The program earned a Gold HALO in the "Best Joint Message Campaign" category."Destination Joy" presented by LAY’S® is the Make-A-Wish Foundation’s campaign to inspire and empower Americans to share their much-needed time, talents and resources to grant the wishes of the 100,000 children who will be diagnosed with life-threatening medical conditions over the next four years.
Created in 2003 by the Cause Marketing Forum, campaigns are judged on the basis of Conceptual Strength, Execution, Business Results and Cause Results. Previous winners include campaigns from Target, P&G, Volvo, Colgate-Palmolive, Whirlpool, The Home Depot, 7-Eleven, Wal-Mart, AMEX, and BMW.