Awards
2006 Promo 100: No. 1-ranked marketing agency, Promo magazine
Executed by: The Marketing Arm
Program Awarded: No. 1 ranked marketing agency for 2006
The Marketing Arm has been recognized as the No. 1 marketing agency in the
"We’ve taken the stance that marketers have to message differently if they want to influence consumer attitudes and change behavior," said Ray Clark, The Marketing Arm’s founder and CEO. “And we believe the highest probability of success will involve launching the brand message from emotional platforms for which consumers have an existing affinity –- entertainment, music, sports, events, and causes."
The PROMO 100 annually recognizes the nation’s top marketing firms on the basis of net revenues, two-year growth, and the quality and results of campaign work. In addition to its No. 1 overall ranking, The Marketing Arm was the top-ranked agency in terms of two-year growth (729.6%), and earned a top 10 ranking for its campaign work (strategy, execution, creativity, scope, and results).
"The Marketing Arm finds ways to cut through the clutter with ideas that are fun and relevant to the consumer," said Eric Fernandez, executive director of sponsorships and events for AT&T. "They've helped us leverage platforms like music, entertainment, and sports to showcase AT&T as a dynamic communications and entertainment provider."
