The Marketing Arm

The Marketing Arm is an idea company that harnesses the power of emotion to make brands more engaging.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

The agency has developed comprehensive integrated programs --from digital to in-store, spanning 22 consumer touch-points -- for more than 100 blue-chip brands.  Since 2006, The Marketing Arm's work for its clients has won nearly 50 industry awards, including a prestigious Cannes Gold Lion.

A member of Omnicom Group (NYSE: OMC), The Marketing Arm employs more than 1,100 people in offices in New York, Los Angeles, London, Dallas, Charlotte, San Francisco, Chicago, and Bentonville (Ark.).

The Marketing Arm network includes:

• Davie Brown Entertainment :: Entertainment, TV, film, music, and gaming
• Davie Brown Talent :: Celebrity talent procurement, endorsements, and licensing
• Usmp :: Presence marketing, field sales, retail marketing, and corporate events
• Millsport :: Sports sponsorship and motorsports consulting
• Wave :: Multicultural marketing
• ipsh! :: Wireless marketing and mobile media
• Kaleidoscope :: Event and film production

For more information on our integrated marketing capabilities, contact us today.