About The Marketing Arm
The Marketing Arm is an idea company that harnesses the power of emotion to make brands more engaging.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
The agency has developed comprehensive integrated programs --from digital to in-store, spanning 22 consumer touch-points -- for more than 100 blue-chip brands. Since 2006, The Marketing Arm's work for its clients has won nearly 50 industry awards, including a prestigious Cannes Gold Lion.
A member of Omnicom Group (NYSE: OMC), The Marketing Arm employs more than 1,100 people in offices in New York, Los Angeles, London, Dallas, Charlotte, San Francisco, Chicago, and Bentonville (Ark.).
The Marketing Arm network includes:
- Davie Brown Entertainment: Entertainment, TV, film, music, and gaming
- Davie Brown Talent: Celebrity talent procurement, endorsements, and licensing
- Usmp: Presence marketing, field sales, retail marketing, and corporate events
- Millsport: Sports sponsorship and motorsports consulting
- Wave: Multicultural marketing
- ipsh!: Wireless marketing and mobile media
- Kaleidoscope: Event and film production
For more information on our integrated marketing capabilities, contact us today.