freeze festivity
7-Eleven Summer of Slurpee
idea
Take Slurpee to the core consumer -- malls, movie theaters, concerts, water parks, and festivals.
ignition
Featuring five customized, Slurpee-branded vans, the "Summer of Slurpee" tour visited major U.S. markets, giving consumers a chance to sample Slurpee flavors, play games, and win prizes.
impact
The program has engaged tens of thousands consumers who redeemed Slurpee coupons at a double-digit rate, demonstrating the program's ability to drive consumers back into stores.
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