May 17 2012 3:06 PM
To increase engagement and non-DFW participation for TXU Energy’s Dallas Film Society Sponsorship, TMA developed a targeted Facebook campaign and voting sweepstakes. “Light Up the Red Carpet” Student Film Contest challenged Texas students to explore the future of energy conservation and energy efficiency through video. The campaign was a bigger success than last year with [...]
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May 16 2012 4:49 PM
Experiential marketing is really quite amazing. It’s equal parts philosophy, artistry and psychology. Simply put, experiential marketing is a more holistic approach to the customer/brand relationship. Experiential campaigns are designed to appeal to both our rational and emotional side. They go way beyond traditional feature-benefit methodology, and open up new points of connection with customers. [...]
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May 17 2012 3:04 PM
Ever wonder if we marketing/ad folk live in a bubble? Infographic Confirms It: Advertising people vs Normal people http://t.co/CghZpDbm

May 17 2012 9:40 AM
In tha’ Know Weekly Dose: Socialmatic, Sensu Brush, and Human Data Transferring http://t.co/EN3GpYTN

May 16 2012 4:18 PM
AT&T is donating $1 to #RaiseOurFlag for every new follower today! Retweet to be part of the American flag #TeamUSA takes to #London2012.

May 16 2012 10:33 AM
Instagramers: What famous photographer are you? http://t.co/Qft1Q1EK